Unbounce Blog

Lead Generation Blog

Lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. In exchange for a valuable piece of content such as an ebook or a whitepaper, prospects give you their email address and commit to the start of a relationship.

If you want to learn more about lead generation, check out The Conversion Marketing Glossary.

Get the Latest Conversion Tips Delivered Straight to Your Inbox